White label (your own brand)
White label is the ability to use a service under your own brand: your logo, colours and address instead of someone else's.
Customers see your brand, not the platform vendor's name. This raises trust and makes service feel consistent.
In a CRM under your own brand you customise the website chat look, customer emails, the login page and the workspace address.
Connecta lets you apply your company logo and colours to the widget and customer-facing materials.